Microdosing Brands Around The World

Howdy friends,

The practice of ‘microdosing’ has evolved from fringe productivity trend to almost mainstream wellness protocol in the matter of a few short years. Recent data published from a nationally representative survey shows that 28% of U.S. adults have used at least one psychedelic in their lifetime, with 10 million U.S. adults (3% of the population) reporting that they’ve microdosed within the last year.

Alongside this evolution of microdosing, around 30 U.S. states are actively weighing different psychedelic policy frameworks for potential legislation, with four states already having signed some measure of access program into law.

However, while the national conversation around psychedelic policy & regulated psilocybin access dominates much of psychedelic media coverage, the fact of the matter is that microdosing brands are already responding to substantial market interest worldwide. This takes the real conversation out of the highly curated and regional government-sanctioned narrative around state and federal level policy and into the active real world scenario where a multibillion dollar global industry is already fully entrenched and operating like a tech startup ecosystem.

For example, a lot of industry observers and analysts don’t seem to know that there are already full-fledged psilocybin mushroom dispensary storefronts across the U.S. that are operating in broad daylight and which have been openly advertising and serving their communities since at least 2020. For example, Sublime Shrooms recently opened in Ann Arbor, Michigan and has been covered in local media alongside multiple other active mushroom dispensaries.

Residents can also visit the nearby Spores Cafe — A September 2025 article in the Michigan Daily states that

Mind you these are fully operational psilocybin mushroom dispensaries that are being covered in media that reaches hundreds of thousands of readers, and many people who have devoted themselves to helping shaping the psychedelic media and journalism landscape don’t even seem to know they exist — if they did, I imagine we’d occasionally hear about the real world market as opposed to comprehensive coverage of prospective pharmaceuticalized psilocybin potentially available to select qualifying patients by 2028 or so.

In major cities across the U.S., an increasing number of microdose-enhanced live events are also becoming commonplace.

In October of 2024, the Los Angeles Times even reported on a psilocybin mushroom microdose-enhanced yoga class provided by a brand called Personalized Wellbeing that has an in-house magic mushroom product line called Psilouette, both named in the article alongside the brand founder who uses his real name. This same brand has been covered in Esquire and numerous other publications ranging back to May of 2024.

Beyond these mushroom dispensaries and live events are the hundreds of different psychedelic churches that claim psilocybin as their sacrament and operate from coast to coast. Some of the congregation sizes of these churches reach into the hundreds of thousands of people, while also effectively operating as a mushroom dispensary with access to branded microdosing (and macrodose sized) products like infused chocolates and capsules.

We haven’t even started discussing the online storefront and express delivery service psilocybin product market yet, which is orders of magnitude larger and more established than the aforementioned brick and mortar dispensary and church psilocybin product landscape.

Beyond this threshold, the bigger story is that this market has not only gained a foothold in the United States — it is truly global and fully operational.

Today we’ll take a look at some of the brands that are at the forefront of this frontier market in different parts of the world.

(Note: Psilocybin regulation and law varies drastically across international jurisdictions and individuals are responsible for knowing their local laws. This article is for informational and educational purposes only)

Serenité Labs has emerged as an increasingly prolific and respected mushroom microdose provider, with a variety of single-strain and lab-tested mushroom strains in their product portfolio. Selections include DC Mac mushrooms, Albino PE capsules, and numerous other specialty strains.

Utopia Mushroom Co. is a Canadian-based company that specializes in psychedelic wellness, specifically the sale of premium psilocybin (magic mushroom) products, adaptogenic mushroom blends, and functional mushroom derivatives. Operating primarily out of Vancouver, British Columbia, the brand offers microdose capsules, teas, and extracts designed for focus, energy, and mental wellness

Mabel is a psilocybin truffle microdosing brand based out of the Netherlands that ships across the EU. They are extremely public facing and raised over €600,000 Euros in their pre-seed funding round while also meriting international media coverage in platforms like Harpers Bazaar.

Psilocybin truffles are legal in the Netherlands under the Dutch Opium Act (“Opiumwet”), which does not classify the subterranean psilocybin truffle as a mushroom.

The brand is primarily designed for women’s health and offers a guided microdosing protocol program and access to digital resources and community. Fun fact, I was one of the early consultants that the Founder called upon when launching this brand back in 2023.

Patoo is the leading psilocybin mushroom microdosing & products brand in the Caribbean island nation of Jamaica, where there is a full-fledged legal psilocybin mushroom industry. The backstory on this is that psilocybin mushrooms were never criminalized under the islands Dangerous Drugs Act — as such, the island has become a hotspot for psilocybin mushroom tourism and retreats. I even personally hosted one there in March, where we had Patoo products on hand.

While very little has been formally published in the English-speaking world about microdosing trends and products in Mexico, younger people in the country are flocking to this reimagining of ancestral sacred mushroom traditions that are estimated to be at least 3500 years old.

Aleación FUN is one of a growing number of well-regarded microdosing brands and educational service providers that are helping cultivate the homegrown mycopreneurial scene in Mexico.

Mexico allows for traditional and ceremonial use of psilocybin mushrooms, which is one reason that retreat centers like Eleusinia exist there. As recently as September of 2025, a high traffic cannabis and psilocybin mushroom dispensary was operating in the middle of one of Mexico City’s most well-heeled neighborhoods in Roma Norte. Many other such dispensaries and pop ups still operate throughout the country.

Though psilocybin products often sit in an unregulated gray area in most of the world, the popularity of microdosing continues to grow across borders. There are numerous jurisdictions where psilocybin is technically legal yet still beholden to a largely undeveloped market — Nepal is an example of this, as are places like The Bahamas and Brazil although a number of caveats exist to the ‘strictly legal’ definition in many of these countries. For example, the law in Brazil names Psilocybin and Psilocin as illicit compounds, while the mushrooms that contain them are not scheduled as an illicit substance. This has led to the development of delivery services like Mush Mush Club in the country. In Indonesia, millions of tourists over the years have become familiar with the local psilocybin mushroom-infused milkshakes available in the Gili Islands or in the Balinese surf town of Kuta despite draconian prohibition of drugs and heavy-handed punishments in the country outside of these widely known offerings.

As the safety profile of psilocybin mushrooms has been widely established over millennia of real world use and ample modern day clinical investigations, the narrative that researchers and scientists still need more data and funding to investigate these compounds skews towards regulatory capture and industry control rather than public health. If anything, the burden of proof is now on the clinical and pharmaceutical companies pushing highly regulated and largely exclusive legal psilocybin access pathways upon a global population that has already embraced the mushroom.

Also… Oli Genn-Bash The Fungi Consultant and I just announced the inaugural World Mushroom Forum set to take place online August 21st - 23rd this year. Within an hour of announcing, we received significant interest and sponsorship offers from across the worldwide mushroom community. The programming is taking shape now, with many submissions for speakers, collaborators and sponsors already in place. There’s a Google form linked on the World Mushroom Website (see above) which we’re asking people to fill out if they’d like to be involved. Don’t sleep on this, as the entire program will be assembled based on the responses we receive from the submission form.

Today’s Mycopreneur Incubator will be co-hosted by renowned psilocybin mushroom cultivator and cactus connoisseur Max Montrose, founder of the Trichome Institute. The invitation is below this video:

Mycopreneur Incubator is inviting you to a scheduled Zoom meeting.

Today at 3 pm et U.S. / 12 pm pt

Add to your weekly calendar as a recurring event

Join Zoom Meeting
https://us06web.zoom.us/j/87575277676?pwd=w5k1GGlfZ22I3SOtolZbZokYnxpUi8.1

Meeting chat link
https://us06web.zoom.us/launch/jc/87575277676

Meeting ID: 875 7527 7676
Passcode: 038704

Thanks for reading today’s Mycopreneur Newsletter and see you at the Incubator.

DW